Ecto Digital
Migrated Google reviews ingestion from batch to real-time and shipped a self-serve subscription system.
- Company
- Ecto Digital
- Period
- Oct 2021 — Aug 2022
Context
Ecto Digital builds tools for Brazilian local businesses on top of the Google My Business API. I was promoted from fullstack to senior, then took the lead on a few cross-cutting initiatives.
What I owned
- Architected the migration from batch routines to a real-time event-driven pipeline for review ingestion.
- Introduced a code-review process and mentored two junior developers.
- Built a self-serve subscription system to onboard small clients without a sales call.
- Owned production deployments and on-call response for the systems I shipped.
Highlights
- Cut review-to-dashboard latency from ~hourly to seconds.
- Self-serve subscription brought in a long tail of small businesses that previously couldn't be reached.
- Lifted code-review coverage to 100% of merged changes within two months.
Outcome
The pipeline I designed continued to run after I left, and the subscription system became the default onboarding path.